Jordan Valdés

Fulcrum partners with Jordan Valdés, founder of Varnum Street Strategies, a boutique communications and brand marketing agency that provides clients with integrated strategic communications and public relations support. Jordan works as an extension of the Fulcrum team, connecting communications with clients’ broader policy, advocacy, and business objectives.

From positioning and message development to media relations, content creation and social media, Varnum Street Strategies brings the capabilities of a full-service communications firm to the partnership. Jordan and her team develop the strategy and execute it, helping organizations shape how they are understood, reach the audiences that matter, and build visibility around their ideas, leaders, and work.